Many accused Netflix of misrepresenting the French film “Cutie” and hypersexualizing children in its recent promotions for it.
Netflix has apologized and updated its marketing materials for the film, calling its previous poster and description “inappropriate.”
The film actually earned positive reviews and an award at the 2020 Sundance festival earlier this year, with some calling it a provocative coming of age film that raises questions about today’s “destruction of innocence.”
Still, issues were not just about marketing. Some feel the film is inappropriate, especially since it relies on young actresses to tell its story. As a result, many want Netflix to pull it from its Sept. 9th release.
What is “Cuties” About?
Netflix apologized Thursday for how it promoted the French film “Cuties,” after widespread backlash online.
“We’re deeply sorry for the inappropriate artwork that we used for Cuties. It was not OK, nor was it representative of this French film which premiered at Sundance,” it said in a statement. “We’ve now updated the pictures and description.”
Still, issues were not just about marketing. Some feel the film is inappropriate, especially since it relies on young actresses to tell its story. As a result, many want Netflix to pull it from its Sept. 9th release.
What is “Cuties” About?
Netflix apologized Thursday for how it promoted the French film “Cuties,” after widespread backlash online.
“We’re deeply sorry for the inappropriate artwork that we used for Cuties. It was not OK, nor was it representative of this French film which premiered at Sundance,” it said in a statement. “We’ve now updated the pictures and description.”
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